It’s quite clear that if you want to make money on the Internet and want to increase the S.E.O. of your website then, without question, you absolutely, 1000%, NEED A BLOG!
blog noun 1. a website containing the writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites. verb 2. to maintain or add new entries to a blog.
77% of Internet users read blogs (you are reading ours right now!) and that, right there, is massive exposure for your website. Blogs have become absolutely indispensable to businesses in their quest for improved commerce and are a great way to provide your clients with information that bonds them to your business as blogs lets them see you as an authority on your subject and a friendly person they can contact. Usefully, they are a feature that you can easily add to your website.
About Blog:
Blogs started as VERY simple online applications for posting online diaries. Those diaries were used as personal diaries, political activists, amateur news reporters, and for anyone that needed a soapbox. Today, that has all changed, and with this article I’ll show you some of the reasons why blogs need to be a necessary part of your online marketing (and all for just a little more than free).
You are sure to have heard about blogs on the Internet umpteen times and you are sure to have read them but do you know what they are? Do you know why they are so useful in selling your products and making yourself money?
A blog is a type of website where relatively short entries (almost like diary entries) are written in chronological order and displayed in reverse chronological order (i.e. your latest blog post sits at the top) like a news-feed. Blogs provide a commentary, information, news or your own thoughts and commentaries any particular subject (could be food, politics, sports or local news; absolutely anything you like). A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic and as such can be a rich and rewarding to read. The ability for readers to leave comments in an interactive format is an important part of many blogs and involves the visitor. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), or audio (podcasting), and are part of a wider network of social media… If you are an authority on a subject, whatever it is, you can blog about it!
Like many online tools and applications, blogs started out as a tool and a toy for geeks. If you look at email, forums, html, and now blogs, they were all used by geeks for some time before businesses found a way to monetize them. Blogs have fairly recently become the next online tool to become indispensable to businesses.
- You get increased sales of your product or service – If, let’s say, you were selling special Cat Food and Cat Toys, you get a chance to promote your products through your blog and talk about your experience with them.
- You become known as an expert in your field – People will come to view you as an expert on Cat comforts and will take you advice with less hesitation.
- Blogs get more traffic from search engines
- They get traffic from next-generation social networking search engines (like Technorati.com)
- News agencies are more likely to do a story on your business
- Real-life stories and tips warm up your web presence and help your customer connect with a real person. – People will relate to your tales about your Cat and how you try to do the best you can for it … This makes you far more trustworthy. As your visitors relate to you more, they will spend more money with you.
- Educating customers on how to be a better customer helps your business run better – Tell them to why to buy your products and tell them how to buy your products. The guidance of a human being is way better than the static instructions on your website.
- You can update your blog on your own without your webmaster’s help – More time to spend blogging, more money to spend creating and marketing your products and “Mittens” doesn’t feel abandoned when you are meeting your webmaster…
- Helps build communication between departments that are posting to the blog
- Create a how-to section – these tend to get attention from search engines
- As a replacement for a static news article on your company home page
- Warn customers of possible problems that they could have with products/services in your industry
- Use the blog as an “ask the expert” section of your website
- Tell customers about new products and services via your blog
- Link to related articles and web content from your blog
Blogs are hard work to maintain and because they must be added to periodically so that the visitor feels they are getting the benefits.
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